Jeff Virojanapa is a restaurateur who owns two restaurants with his parents in the Allentown, Pennsylvania area: White Orchids Thai Cuisine and Notch Modern Kitchen & Bar. Born in Skokie, Illinois, Jeff moved to Allentown with his family when he was two years old. Growing up, he spent every Sunday with his parents at different eateries around town and worked at local restaurants throughout high school, which sparked his love for the hospitality industry. He then earned a degree in Optical Engineering from the University of Rochester and worked as an Engineer in Tennessee and California before returning home to Pennsylvania to fulfill his passion for restaurants. In 2007, Jeff and his parents, who were both born in Thailand, opened White Orchids Thai Cuisine located at The Promenade Shops in Saucon Valley. Off the bat, the restaurant was extremely successful — so much so that the property owners asked the Virojanapas to expand the space from 2,000 square feet to 4,000 square feet. Over the years, White Orchids has remained a favorite amongst locals, winning the award for Best Thai Restaurant in Lehigh Valley from Leigh Valley Style every year since its establishment. In 2019, Jeff and his parents decided to open a second restaurant, and Notch Modern Kitchen & Bar was born. After exploring Thai cuisine at White Orchids for over 12 years, the Virojanapas wanted to embrace a different fare while sticking to their roots, which inspired an American menu with Asian influences. When speaking about his restaurants, Jeff says: “To me, going to a restaurant is a time to enjoy company, celebrate life, discuss opportunities, and ultimately enjoy great food. We hope you can come to our restaurants and do many if not all of these things.” Jeff currently resides in Allentown with his wife Becky and their three children.